Lamar Carter, an award-winning athletic communications and media professional, joined the NJIT Athletics staff in January 2019 as its Assistant Media Relations and Digital Strategy Officer. Carter will support Assistant Athletics Director for Media Relations and Digital Strategy Stephanie Pillari’s efforts to promote NJIT and Highlander Athletics.
Carter, a Newark-born New Jersey native, comes home to NJIT after nearly a decade of experience in athletics and a pair of stints in the nonprofit sector. Carter spent the majority of 2018 as the Communications Coordinator for Beat the Streets New York City, a 501(c)(3) nonprofit organization that uses the sport of wrestling to impact the lives of NYC youth. During his time at Beat the Streets, Carter managed all of the organization’s communications efforts and led the successful launch of their new brand identity and website.
Prior to Beat the Streets, Carter worked as an athletic communications assistant at four NCAA and NJCAA Division I institutions over an eight-season span: ASA College (2010-13), Howard University (2013-16), University of California, Berkeley (2016-17), and Long Island University Brooklyn (2017-18). In his four collegiate stops, Carter has managed the athletic communications and creative functions of at least 21 different sports.
His work in and passion for the athletic communications field has been recognized by College Sports Information Directors of America (CoSIDA) / College Sports Communicators when the organization awarded him with the 2016 University Division Rising Star award and with a third-place finish in the 2022-23 CSC Photography Portfolio of the Year competition.
Carter began his professional career as the Hybrid/Media Manager for the Against All Odds Foundation, a 501(c)(3) nonprofit organization created in Newark, N.J.
Carter earned a bachelor’s degree in communication with a minor in sociology from Rutgers, The State University of New Jersey in 2009.
updated July 2023
